Experience
Head of Design
D.LUXURY BRANDS • DECEMBER 2021 – PRESENT
Tasked with managing and developing the creative division of D.Luxury Brands. Work closely with executives of e-commerce companies to help develop their brand visions and marketing goals. Create internal processes and work flows to ensure all creative projects are briefed, developed, and delivered to the client with ample time to review and deploy. Working with our marketing and paid media teams to develop performance based marketing strategies. Create testing roadmaps to solidify our winners and test against our losers.
My primary responsibilities include:
– Cultivate and manage team of creatives and designers
– Creative and brand direction and creation
– Creative strategy planning and development
– Marketing strategy planning
– Branding development and storyboarding
– Provide creative and art direction for our client internal creatives
– Cross platform campaign development and management (web, email, print, social & SMS)
– Graphic Design (UI, UX, Web, Print, Digital, Motion)
– Email automation strategy and creation
– Email Service Provider management and deployment
– Conversion Rate Optimization
– Front End Web Development
– Client relations and management
Head of Design
CONVERGANCE MEDIA • November 2019 – March 2022
Tasked with managing and developing the creative division of Convergance Media. I work very closely with executives of e-commerce companies to help develop their brand visions and marketing goals. Working closely with the marketing division of Convergance Media, I am able to use live results and data to help direct creative asset design and deployment.
My primary responsibilities include:
– Cultivate and manage team of creatives and designers
– Creative and brand direction and creation
– Creative strategy planning and development
– Marketing strategy planning
– Cross platform campaign development and management (web, email, print, social & SMS)
– Graphic Design (UI, UX, Web, Print, Digital, Motion)
– Photography (Studio, Model, Documentary)
– Email automation strategy and creation
– Email Service Provider management and deployment
– Client relations and management
Sr Graphic Designer
Beauty By Design • May 2019 – November 2019
– Worked closely with CEO and CMO to bring their vision to creation in the most appealing way for our customer base
– Scheduled, designed, coded, and deployed all email marketing with assistance from Head of Product and CMO
– Provided Art Direction on all outgoing creative and assisted in marketing strategy with CEO and CMO
– Concepted and designed both print and digital assets which included e-mails, landing pages, home page variants, digital banners, paid social, presentation decks for company stakeholders
– Managed and performed all photoshoots, including staging, product prepping, directing, photographing, and processing all still life, product, motion, and lifestyle images. Also built, oversaw, and managed the photo studio usage, equipment, and props
– Executed and developed multiple branding portfolios
– Assisted Engineering team with front-end web development
Photographer & Graphic Designer
DRINKS • November 2015 – March 2019
– Managed and performed all photoshoots, including staging, product prepping, directing, photographing, and processing all still life, product, motion, and lifestyle images. Also built, oversaw, and managed the photo studio usage, equipment, and props
– Concepted and designed both print and digital assets which included e-mails, digital banners, presentation decks for company stakeholders and wine labels
– Executed and assisted in the optimization of our in-house websites with the Tech team
– Drinks’s properties are Wine Insiders, Martha Stewart Wine Co, &
Kroger Wine Company
Graphic/Web Designer & Photographer
Bonner Trading • August 2014 – November 2015
– Developed, designed, and maintained all Bonner Trading’s three websites
– Led creative direction and design of all e-commerce marketing and web assets
– Maintained and built relationships with all third party vendors
– Performed all photoshoots including, staging, photographing, and processing all product, still life, and lifestyle photography
– Strategized and developed look and feel of all marketing materials
– Bonner Trading’s properties are BSwish, Villa 5kmv, & Chic-Amour
Graphic Designer
Made Goods • October 2013 – July 2014
– Designed promotional assets, event collateral, stationery, and web content
– Managed inventory of all photo and design materials
– Collaborated in the development of brand strategy and brand guidelines
– Made Goods’s properties are Made Goods and Pigeon & Poodle
