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Chris Elder – Art Direction/Branding/Design

Branding, Marketing, Creative Exploration
Papayans Fitness

Tasked with working with Nicole Papayans to help launch her strength and conditioning company. We worked closely together to create branding that matched her company goals. Through exploration, we found an effective strategy of creating workout videos, stills, and creative content to inspire people to hire her.
Goals
Create a brand that resonates with our customer base and inspires higher conversion.
Challenges
Creating branding that resonates with the unknown demographic. Finding efficient strategies for Nicole to push the company further with little assistance.
Skills
Branding, UI, Web Design, Front-End Development, Marketing Strategy, Photography, Videography, Video Editing