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Chris Elder – Art Direction/Branding/Design

Brand Exploration
Beauty By Design

Tasked with creating versions of the Beauty By Design brand to help decide which resonates best with their customers.
Goals
Create a brand that resonates with our customer base and inspires higher click through rates.
Challenges
Taking our Analytic Data and forming different Brand themes to A/B test with our customers. Working with CEO, CMO, and Engineering Team to bring varying visions and goals together into a seamless customer experience.
Skills
Branding, UI, Web Design, Front-End Development, Unbounce